social media marketing agency delhi

How to master the art of social media?

We all think we know enough especially when it is about social media, but there is nothing like ‘enough’ here! If you are not keeping a track of every step here, the changes will come and go and we will lack behind. When you are dealing in the field where every flick of an eye has something better to offer and creativity is going crazy, we need to board on the right platform to be on the track.

Recently I posted one video that was talking about a very sensitive topic related to women empowerment. The engagement was really good. We did not plan much but few things were very clear in our mind that it has to be launched at that time, which platform and occasion. The video matched perfectly to the women’s day topic and raised the required amount of attention among the audience. The topic was related to breaking stereotypes related to women and undoubtedly the planning worked really well. Most of the times we must have noticed that social media is always talking about something or the other- be it a social issue, a political or economic, social media takes an active part in every scenario. Freedom to express, genuine reach, authenticity, access and ease gives your brand the required amount of limelight social media marketing agency delhi

Few things that will help us setting our goals and mastering the art of social media are-

   Consistency- Doesn’t have to be every hour, every day but be active. Talk about things that matter and take part in it. Your audience will know you are interested and there!

   Visuals- Be visually attractive. No denial be it me or anybody else things that are visually attractive, we tend to lean there. So master it very wisely.

   Content- This is a broad term as the content is not just the word but whole package from ideation to creation and this has to be relevant, engaging, meaningful, impressive and correct.

   Influencers- If you have a face that’s renowned, people will listen. Be it whatever they talk about. This is where you need to use influencer marketing strategically.

   Try using all the aspects of social media, be it video, creative, going live, putting up stories, boomerangs, using filters or Cover stories. If you are using these you are entertaining and engaging your ultimate targeted audience social media marketing agency delhi

There will be times when you will think your creativity has hit the dead end but these tough challenges are the most fun part of being into social media. So be a creativity maniac.

Highlights of some of the brands that did really great when it came to social media in 2017-

These numbers are an inspiration and also a sign that these brands give their all to find out their strengths and work towards making their audience’s social media experiences better. Some of the points that we can learn from social media marketing agency delhi

1. Find out the USP and work on that. Like Nike differentiate itself by focussing on the science and research that goes into it for creating a product.
2. Another thing, don’t aim on selling every post. Share what your fans are sharing, post pictures, offer tips and advice.
3. Finally, be yourself that will help a lot to you as well as to your audience. People love authenticity, authenticity that lures them.